The Nokia N95 broke new ground in smartphone technology. To create advocates for the new device, Nokia turned to Microsoft to reach techsavvy target groups. Cross-media research was conducted by MetrixLab to measure how the different combinations of media affected brand metrics such as awareness, recall, imagery, message association, and purchase intent. Around 3,400 people took part in the research.
Case study: Nokia N95 | Sector: Telecomms | Objectives: Lead generation, purchase intent, brand awareness | Format: Video, email, rich media
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