Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Telecommunications case studies: we currently have 9.

Any agency or media owner can submit case studies to our team and these 9 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Paid search remarketing case study: Vodafone and Microsoft

Vodafone worked with Bing to help the telecoms brand drive innovation, improve their search strategy and increase customer acquisition. This case study looks at how the mobile network got 20% increase in its click-through rate and saw a 27% reduction in its cost per click year on year.


05/10/2017  |  Full story...

Facebook case study: Ikea Facebook campaign boosts store visits by 11%

At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE.


21/05/2014  |  Full story...

Case Study: Life Chats | Media: MSN | Country: Greece | Sector: IT telecommunications | Objective: Brand awareness, brand repositioning, buzz | Format: Social media

LifeChats.jpgAn anarchic Messenger agent, dedicated to showing up the shortcomings of traditional emoticons, sparked a rapid-growing revolution in the way Greek users chat online. “Face” did more than boost interest in the LifeCams and LifeChats range of webcams and headsets. Short-tempered and frequently hilarious, he was soon a star of the most popular Greek blogs with his own Facebook following.

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Case Study: Motorola | Media: MSN | Country: Spain | Sector: IT telecommunications | Objective: Brand awareness, click-through, direct response, purchase intent | Format: Video, online advertising

Motorola.jpgInviting Spanish rock fans to jam online through MSN Video ensured a big audience reaction when Motorola’s new EM325 handset took to the stage. With ads on Windows Live Messenger alone delivering 39,500 click-throughs in 3 hours, a sell-out crowd was guaranteed.

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Case study: Nokia N95 | Sector: Telecomms | Objectives: Lead generation, purchase intent, brand awareness | Format: Video, email, rich media

Nokia N95The Nokia N95 broke new ground in smartphone technology. To create advocates for the new device, Nokia turned to Microsoft to reach techsavvy target groups. Cross-media research was conducted by MetrixLab to measure how the different combinations of media affected brand metrics such as awareness, recall, imagery, message association, and purchase intent. Around 3,400 people took part in the research.

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Case study: KDDI | Sector: Telecomms | Objectives: Brand awareness, targeting | Format: Rich media

cKDDIFor mobile operators, business and enterprise users are vital customers. But they are difficult to reach—particularly the decision makers. When KDD I brand Business au! launched the E03CA mobile phone, a rugged, secure handset that meets the needs of a business lifestyle, it had to find a way to get the message to the people that mattered—high-level executives. Microsoft Advertising had the answer.

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Case study: AIS | Sector: Telecomms | Objectives: Traffic-driving, buzz, brand awareness | Format: Rich media

AISThailand-based telecommunications company Advanced Info Service PLC (AIS) is a market leader. With traditional ad channels having less impact among tech-savvy professionals, it was time for a new approach. AIS believed that many tech-savvy Thais went online for the best deals on new mobiles. So the company wanted to try online for its latest phone and airtime package. The problem was finding a media owner with high reach who could deliver measurable results.

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Case study: Talk Talk | Sector: Telecoms | Format: Social Media

Talk Talk Forever StoryA brilliant example of taking a big idea and applying it online. Using the web as a platform for engagement, Talk Talk aligned with the Treehouse autism charity to create The Forever Story, persuading thousands of consumers to take part and collaborate in what became a Guinness world record for the largest multi-author story ever: 8000 entries, 20 hours of content, podcasts, Facebook apps - and of course, the story continues, online.

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07/05/2009  |  Full story...

Agency: AKQA | Client: Palm | Sector: IT | Objective: Customer acquisition | Format: Interactive media

palm%20100.jpg New campaign: Palm Treo 680 Launch
Palm targeted a broader audience for the launch of the Treo 680 because of the model's lower price point. As part of the global multimedia initiative, Palm allied with brands that consumers are passionate about: Amazon, Google, Flickr, The Onion, Yahoo and Zagal. Static and interactive media formats (such as the first ever SMS-activated kiosks) were used to communicate the breadth of Treo's features. 700 bus shelters in New York were equipped to allow users to receive horoscopes from The Onion via SMS. A WAP/mobile jump page was also created to drive users to a microsite for the full Palm experience.

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