Case study: Pedigree | Agency: Incentivated | Sector: FMCG | Objectives: Purchase intent, increasing conversion | Format: Mobile

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Pedigree mobileMobile encourages 5x more voucher redemption

This mobile campaign was kick started with 300,000 mailers containing vouchers being delivered nationwide. A text & win was offered giving customers the chance to win a year’s supply of dog food and a digital camera. Customers were invited to text SMALL DOG to 82222 to enter the competition and then reminded to use the vouchers each month, by text message.

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