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From the Digital Training Academy

Case study: Tourism New Zealand | Sector: Travel | Objectives: Brand awareness, targeting, buzz, cut-through | Format: Online media, monitoring and evaluation, website design

cs_tnz.gifTourism New Zealand (TNZ) is the international marketing agency responsible for marketing the country as a holiday/travel destination to audiences outside New Zealand. An intergrated online campaign was undertaken in 2007

Download the case study: Tourism New Zealand

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