Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Design case studies: we currently have 39.

Any agency or media owner can submit case studies to our team and these 39 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Ministry of Sound revamps website to reflect multimedia transformation

Ministry of Sound revamped its website with uSkinned to reflect its evolution from an iconic dance venue to a multimedia hub. This case study looks at how the update boosted conversion rates while freeing up time for staff.

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04/09/2017  |  Full story...

Jack Daniels redesigns website

Jack Daniel's has redesigned their global website JackDaniels.com, celebrating the legacy of storytelling.

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22/08/2016  |  Full story...

Website optimisation case study: M&S gets 6% sales boost through personalisation

Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.

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17/05/2016  |  Full story...

Optimisation case study: Personalised childrens' book retailer gets 18.1% uplift in orders

Lost My Name, an online-only children’s book retailer ran an optimisation campaign with Optimizely. This case study looks at how the retailer used A/B testing to achieve an 18.1% uplift in orders.

28/04/2016  |  Full story...

Mobile case study: Car maker goes mobile first to boost test drives 50%

With a new product launch on the horizon, Isuzu UTE looked to capture a larger market share by improving its mobile presence. By redesigning its site in just three months and increasing its mobile ad investment, the Australian car maker increased its mobile conversion rate by 335%.

18/03/2016  |  Full story...

Search case study: How Frooition cut marketing costs 65% via smart SEM

Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.

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18/02/2016  |  Full story...

Case study: Showing image with desired outcome boosts signups 89%

Makelaarsland is a Netherlands-based brokerage firm. Prospective home sellers can sign up on their website to make the company their estate agent. This case study shows how using a picture with a ‘sold’ sign increased signups by 89%.

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08/10/2015  |  Full story...

Gaming case study: Paddy Power makes online optimisation less of a gamble

Paddy Power places huge emphasis on the importance of data – and relies on its heritage in this area to inform its optimisation campaigns. This case study looks at how the bookmaker worked with Maxymiser to turn the fast-pased world of betting into a succesful personalised experience for its customers.

05/03/2015  |  Full story...

Usability case study: How optimisation helped Flybe boost revenues

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In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.

13/08/2014  |  Full story...

Genius or balls? Airbnb rebrand sparks web ridicule

Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy.

The company released a video about the meaning of the Bélo symbol (which appears to the left of "airbnb" in the logo):

22/07/2014  |  Full story...

Case study: Digital hub helps First Great Western to keep Dawlish train line on track

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After the sea wall on the Dawlish line is badly breached, First Great Western partners with ORM to create a travel advice hub for users of the washed away railway line. This case study looks at how customers and the public were kept in the loop on progress restoring the vital and historic rail line- boosting customer support and web traffic in the process.

07/05/2014  |  Full story...

Suttons Seeds boosts conversions by 112% via ‘learning’ search technology

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Suttons Seeds worked with SLI to implement learning site search technology to help visitors find products they wanted. This case study looks at how the garden equipment and seeds supplier got a 112% higher conversion rate for site search users with learning search.


Brand: Suttons Seeds | Sector: FMCG, Household and Gardening | Country: UK | Agency/Partner: SLI | Objective: brand awareness, consideration and purchase | Format: Search, Design

06/02/2014  |  Full story...

Case study: Jelly Belly boosts conversions 33% with site search

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This case study highlights how confectionery firm Jelly Belly used SLI Systems to improve its user experience and profitability. By optimising site search and SEO, SLI helped Jelly Belly see a 33% increase in site conversions and a 10% increase in average order value. By using SLI’s customised search results pages and adding those links to email campaigns, Jelly Belly realised an 85% better open rate for emails.

Brand: Jelly Belly | Sector: FMCG, Food | Country: Global | Agency/Partner: SLI Systems | Objective: brand awareness, consideration and purchase | Format: Search

17/01/2014  |  Full story...

Mobile-optimised campaign drives 2,370% increase in traffic to Debenhams ‘Beauty Club Awards’

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The third annual Debenhams Beauty Club Awards received a 2,370% increase in traffic due to a mobile-optimised campaign, resulting in a record 5,000 new signups the retailer’s loyalty card. This case study looks into how the retail, working with agency Steel London, made smart use of mobile to get people clicking.

Brand: Debenhams | Sector: Retail, Clothing | Country: UK | Objective: brand awareness, consideration and purchase | Format: Design, Mobile

08/01/2014  |  Full story...

Web design case study: T.M. Lewin mens suit sales jump 70% after site revamp

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T.M.Lewin, the apparel brand, has seen a dramatic increase in revenue in its men’s suit category following a website revamp by eCommera, the decision intelligent commerce company. The focus of the revamp was influenced by eCommera’s online decision intelligence tool DynamicAction.

07/01/2014  |  Full story...

Agatha Christie site revamp gets 35% audience boost in first week

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The official website for crime writer Agatha Christie got a revamp this month, resulting in a significant rise in visitors. This case study looks at how digital agency Tangent Snowball used a user-centred social media strategy to solve the mystery of fan engagement…

Brand: Acorn Productions | Sector: Publishing | Country: UK | Partner/agency: Tangent Snowball | Objective: brand awareness, consideration and purchase | Format: Website design, Social media

07/10/2013  |  Full story...

Case study: Burton increases digital sales by 395% with omni-channel approach

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Menswear fashion brand, Burton recently launched an initiative across the performance channel, adopting a ‘channel neutral approach’ increasing conversions and sales by 395% in the process. With the increased exposure given across the publishers sites, Burton saw a significant increase in activity. Affiliate traffic increased by 260% on the previous week while the offer also converted exceptionally well at 14.5% click to sale.

Brand: Burton | Sector: Clothing | Country: UK | Agency/Partner: Affiliate Window | Objective: brand awareness, consideration and purchase | Format: Mobile, design, affiliate

18/09/2013  |  Full story...

Case study: Barnardo’s gets 17% rise in online donations after web revamp

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Back in 2011, Barnardo’s website was attracting visitors, but few were completing their online donation journey by reaching the donate page. Working with Nomensa, the children’s charity used a combination of technology, innovation and audience analysis to optimise the donation process. This case study shows how Barnado’s generated a 17% increase in donations.

More on this case study…
Brand: Barnardos | Sector: Charity | Country: UK | Objective: Build brand enagagement, drive donations | | Agency/ Partner; Nomensa | Format: Web design, audience analysis, CRM

25/04/2013  |  Full story...

Basket abandonment case study: How mobile email can help

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Re-targeting customers who have abandoned online shopping baskets has proven lucrative in recent years- with mobile email offering a new channel for conversion. This case study, from Affiliate Window, looks at how email re-targeting sales are being generated by mobile handsets.

More on this case study…
Brand: Ve Interactive | Sector: Publishing | Country: US/ Global | Objective: Build brand enagagement, drive sales | Agency/ partner: Affiliate Window | Format: Mobile, email

25/04/2013  |  Full story...

Video case study: Puma creates Olympic portal for Usain Bolt

During the 2012 Olympics, PUMA created an entire brand environment for its customers to interact with both in person and remotely through live video content, with events and content timed around PUMA-sponsored Jamaican sprinter, Usain Bolt, and his epic performances in the 100 and 200 meters. Working with Brightcove, this video case study shows how the sports brand created engagnement and positive brand buzz during and after the games.

Puma Sports case study

More on this case study…
Brand: Puma | Sector: Sports, Clothing | Country: UK/ Global | Objective: Build brand enagagement, drive sales | Agency/ Partner: Brightcove | Format: Video

26/03/2013

Unilever increases brand awareness 24% with South East Asian games mobile push

Unilever sponsored the 2011 SEA Games and worked with AdMob to create interactive mobile campaigns using "Rich Media Designs for Mobile". The campaign delivered great performance, with 646,000 clicks on brand banners and a 24% increased aided brand awareness & 29% increased brand favorability. This video case study shows how the brand managed to engage the home team Indonesia.


More on this case study…
Brand: Unilever | Sector: FMCG | Country: Indonesia | Objective: Build brand enagagement, drive sales | Agency/ Partner: AdMob/ Mindshare | Format: Mobile, Outdoor, Display Advertising

26/03/2013  |  Full story...

Mobile Case Study: Foot Asylum boosts mobile sales 500% after site revamp

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At the end of last year, Footwear retailer Foot Asylum underwent a major revamp of its mobile site, with simpler navigation and more incentives to buy the products. This case study shows how the shop saw its mobile sales increase a massive 500%, even bucking seasonal dips. The challenge for Foot Asylum was to take advantage of the increased mobile traffic they were receiving. They enlisted One Iota to design and build a fully optimised mobile site. This made navigation simple and provided an intuitive way to add products to the basket as well as the ability to checkout with ease. Revenue generated by mobile handsets has increased by a staggering 500% from August – February.

More on this Case study …
Brand: Foot Asylum | Media: Mobile | Country: UK |Sector: FMCG | Agency: One Iota, Affiliate Window| Format: Mobile

Mobile case study

20/07/2012  |  Full story...

Case Study: Ford | Media: MSN | Country: Denmark | Sector: Automotive | Objective: Brand awareness, brand repositioning, purchase intent | Format: Social Media, Design

Ford%20logo%201.jpgA bold, content-driven campaign, in which young women auditioned to present Fashion TV online drove Ford’s image makeover and helped to position the Fiesta as Denmark’s next top auto model.

Download the MSN case studies compendium

23/04/2010

Case Study: MacMillan | Agency: Webcredible | Country: UK | Sector: Charities | Objectives: Optimisation, traffic-driving, direct-response | Format : Website

webcredible%20-%20macmillan.pngMacmillan Cancer Support is a national cancer charity which provides practical, medical, emotional and financial support to people whose lives are affected by cancer. It also campaigns for better cancer care. The challenge they faced was that there was increasing traffic to their website and it was critical that users could find the information they needed quickly and easily. Webcredible suggested a new homepage displaying information on different cancer types, a redesigned contact us page, new information architecture for the online shop and brand centre, and a restructure of content within the site to better suit user needs.
The Macmillan Cancer Support website has seen a substantial increase in traffic to important areas for site users which had previously been difficult to locate. For example, there has been more than a 200% increase in people finding information on financial advice.
The user-centred design programme allowed Macmillan to get to know its target audiences and what information was of most interest to them.

www.webcredible.co.uk www.macmillan.org.uk

20/01/2010  |  Full story...

Case Study: Plumbworld | Agency: Webcredible | Country: UK | Sector: Retail - Online | Objectives: Purchase intent, optimisation, sales, increasing conversion | Format : Website

webcredible%20-%20plumbworld.pngPlumbworld is the UK's largest independent online retailer of bathroom, plumbing and heating products, with annual sales approaching £12 million. Plumbworld was in the process of applying some updates to its website but was ultimately looking for a total redesign of the site. Webcredible carried out a comprehensive user-centered design project to ensure a redesigned site that was focused around the needs of the user.
This research and design process ensured that the redesigned site was fully focused around maximising online sales and conversions, optimised for search engines due to the highly efficient HTML structure and ordering, conformed to the highest accessibility standards, above and beyond AA-compliance and was print-friendly with quick loading times.

www.webcredible.co.uk www.plumbworld.co.uk

20/01/2010  |  Full story...

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