Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Travel And Tourism case studies: we currently have 81.

Any agency or media owner can submit case studies to our team and these 81 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

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Cannes Lions winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.


02/07/2019  |  Full story...

PO Cruises optimises mobile experience

Cunard and P&O Cruises, pioneers of world cruising, partner with Monetate to optimise the mobile checkout process and transform the customer experience.


18/05/2018  |  Full story...

Mobile case study: Gordon’s Gin taps into train data to quench commuter’s thirst

Gordon’s Gin created a campaign that triggered messages to commuters only when their train was delayed. Using telco data combined with engaging messaging, the brand was able to prompt 21% of targeted commuters travelling after 1pm to buy a can of their pre-mixed Gordon’s Gin & Tonic.


13/04/2018  |  Full story...

KLM uses people based measurement to prove the impact of its mobile ad spend

Deciding how to split a marketing media budget can be difficult without in depth measurement and insights from previous campaigns. Airline KLM believed that mobile ads were important, but to what extent when the majority of their sales take place on a desktop? KLM needed to set up cross device customer tracking so that they could discover the real impact mobile was having on sales.


09/02/2018  |  Full story...

Chatbot case study: KLM boosts customer interactions 40% with Facebook messenger

KLM added Messenger as a new entry point for customers to ask questions and receive flight information, including boarding passes. The case study looks at how the adoption of AI chatbots helped the airline giant achieve a 40% increase in customer interactions.

10/10/2017  |  Full story...

Display ad case study: Cheapflights “Drag Drop and Go”

Cheapflights launched an image-based search function, Drag, Drop and Go for people wanting to find flights for worldwide events. This case study looks at how the travel site got a 95% clickthrough rate to the site with a quirky interactive banner search campaign

08/08/2017  |  Full story...

Expedia creates social campaign to promote British tourism

Travel firm Expedia partnered with 180LA and Friend Productions on their series of tongue-in-cheek infomercials for Expedia Visit Britain, to create a unique web and mobile experience. Five quirky characters invite users to explore the highlights of London, Manchester, Wales, Cornwall and the Scottish Highlands.

Expedia: Visit Britain from UNIT9 on Vimeo.

04/08/2017  |  Full story...

Crisis management case study: United Airlines

In March 2017 United Airlines CEO Oscar Munoz was named U.S. Communicator of the Year by the magazine PR Week. Just one month later, his company’s poor response to a customer incident has turned into a PR disaster, caused its stock to dramatically drop $1bn in value and has placed the entire airline industry under the microscope. Joanna Delaney, Digital Strategy Analyst at Digital Strategy Consulting group, looks at how the situation escalated, explaining how through the power of social media an isolated incident turned into a global PR disaster overnight.


28/04/2017  |  Full story...

Hostelworld boosts efficiency with Dynamic Search Ads

Hostelworld used Dynamic Search Ads (DSA) to plug gaps in their regular keyword-driven campaigns, and achieve maximum coverage of long-tail traffic. This case study looks at how the hostel brand saw conversions rise 13x year-on-year, with conversion rates 6x higher and CPCs 30% lower than those achieved by generic keyword campaigns.


07/02/2017  |  Full story...

Social media case study in China: KLM takes Miffy on world tour

KLM Royal Dutch Airlines launched a social campaign especially for the Chinese market with popular cartoon rabbit Miffy as the star.

24/01/2017  |  Full story...

How brands are testing chat bots (and what consumers think)

Earlier this year, Facebook launched chatbots on its messenger platform, ushering in a new era of AI customer service. Four months on, we look at seven of the best uses of branded chatbots.


09/08/2016  |  Full story...

Cannes Lions case study: ‘The Swedish Number’ lets world call a random Swede

In 2016, the Swedish Tourist Association (STF) launched “The Swedish Number” with support from Intelecom. The campaign let “people from all over the world to speak to a randomly selected Swede about anything…

20/07/2016  |  Full story...

How KLM used chat apps to boost brand engagement in China

KLM wanted to create a smarter customer service experience via WeChat to engage with customers in China. This case study looks at how the Dutch airline giant worked with Nexmo to create a more efficient customer service platform for the modern consumer.


28/04/2016  |  Full story...

Periscope case study: Turkish Airlines live-streamed global flight wins new fans

Turkish Airlines created the world's first live-streamed flight around the world using Twitter’s Periscope app. This case study looks at how the brand fused new technology with a clever idea and precise execution to get over a quarter million new likes.

12/04/2016  |  Full story...

Virgin Holidays: The Banner that goes on Holiday

How can a banner emulate the feeling of a summer holiday? Virgin Holidays transformed a ‘normal’ banner by sending it on holiday contributing to a £2m increase in sales.

05/04/2016  |  Full story...

Email case study: HouseTrip triples open rates with contextualised targetting

HouseTrip used a smart email camapign to to drive incremental bookings by engaging with potential holidaymakers through tailored emails. This case study looks at how the holiday rental marketplace boosted open rates by a factor of three.


25/02/2016  |  Full story...

Social media case study: Qantas crew wears All Blacks rugby kit after losing Twitter bet

Staff at Australian airline Qantas kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final. This case study looks at how the friendly wager resulted in a victory for both sides on Twitter.


05/11/2015  |  Full story...

Content marketing case study: How FRHI hotels increased their advertising value by optimising content

FRHI Hotels & Resorts are one of the world’s most luxurious hotel groups; including three leading brands: Fairmont, Swissôtel and Raffles. The group worked with SEO agency Builtvisible to increase coverage and hotel bookings via organic search.


05/11/2015  |  Full story...

Influencer marketing: Marriott hotels

Influencer marketing is becoming a greater part of the digital marketing mix, as brands look to key advocates to spread the word. This case study will look at how Marriott hotels are leading the way with content marketing by collaborating with key influencers.

16/09/2015  |  Full story...

Digital case study: How Uber cracked China where Google and Facebook have stalled

Uber’s top ten cities are no longer just in the US, four of the top ten are now in China, and if growth continues at the current rate China will overtake the US as Uber’s largest market. What’s most remarkable about Uber’s growth in China is the fact that it’s a tech company which collects customer data. Few companies of this nature have managed to succeed in China; other companies which collect customer data such as Amazon, Facebook, Google and Twitter have failed or are struggling to remain competitive.


10/09/2015  |  Full story...

China case study: American Airlines boosts US tourism with content campaign

Building a premium brand in China is a tricky task. But American Airlines took a long term approach to build quality content, developing a leading online resource for Chinese citizens traveling to America. This content marketing case study shows how, with a limited budget coupled with aggressive targets brands can get strong results.

09/09/2015  |  Full story...

Twitter case study: How Airbnb used promoted Tweets to spread the world

Airbnb is an online community marketplace where people can list, discover and book accommodation in countries all over the globe. The online marketplace is very diverse finding accommodation for users whether it is a bed for the night, a castle for a week or even a villa for a month. When Airbnb (@Airbnb) increased its listings to include a new range of monthly sublets it used Twitter to spread the word.


05/08/2015  |  Full story...

Data insights case study: glh hotels boosts marketing performance with smarter analytics

glh Hotels is a group of hotels including the Thistle and five luxury Guoman properties that are based in the UK. This case study looks at how the chain made smart use of data to join up insights across its portfolio of hotels.


21/07/2015  |  Full story...

How Turkish Airlines reached 100m potential customers with selfies

In a wildly popular commercial for Turkish Airlines, two of sports" greatest stars-Kobe Bryant and Lionel Messi-vie for the attention of one starstruck kid. Following on its success, the company created a new YouTube ad called "Kobe vs. Messi: The Selfie Shootout" to continue increasing brand awareness in Europe, North America, the Middle East and the Far East. The spot was another huge success: It became one of the fastest spreading commercials on YouTube, with 77 million views in just one week, and was one of the most popular ads of 2013.

21/05/2015  |  Full story...

Creative marketing case study: Expedia ‘Travel Yourself Interesting’ shows value of expensive holidays

Expedia created online travel. But intense competition and the rise of price-comparison sites were leading to a decline in value, profitability and loyalty as more and more people turned to search engines to find ‘cheap holidays.’ In order to reposition itself in the market, Expedia created an ad campaign that focused on human nature and reminded people that travel is a valuable investment rather than a cost to be minimised.

28/04/2015  |  Full story...

Further travel and tourism case studies

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