There’s an interesting technique for engagement here. The square advert on the right hand side opens up and gives the viewer a pen. A brand character then runs along the line that’s automatically drawn. It’s an engaging way of drawing the viewer in and delivering a clear payback. The ‘Impossible is nothing’ message resonates and has more compulsion given that the viewer is bound to be sitting at a PC screen.
Case study: Adidas Impossible Is Nothing | Agency: Netthink ES | Technology: MediaMind | Sector: Retail | Objectives: Engagement, brand positioning | Format: Rich media & microsite
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