Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Adidas case studies: we currently have 8.

Any agency or media owner can submit case studies to our team and these 8 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

WhatsApp case study: Adidas helps amateur football teams with 'rent a ringer' hotline

In February 2020, sportswear brand Adidas created a Whatsapp hotline to help amateur football teams replace missing players last minute...with some global superstar talent. This social media stunt didn't just achieve marketing goals, but 29 actual goals at sunday league football matches across the UK.


23/03/2020  |  Full story...

Snapchat case study: Adidas drives 18% boost in store visits

Sportswear brand Adidas wanted to embed a positive and creative image with its young audience. This case study looks at how it used Snapchat, via filters, long form video and lenses to drive an 18% boost in store visits.


16/03/2018  |  Full story...

Content creation case study: Adidas teams with YouTube creators to generate World Cup buzz

This case study looks at the success Adidas had at the 2014 FIFA World Cup by teaming up with YouTube creators KICKTV to publish up-to-date content for their YouTube channel. By teaming up with KICKTV, Adidas were able to gain expertise into the art of creating content for YouTube.

30/03/2015  |  Full story...

Adidas controversial ‘haters’ ad gets 1.5m views on first day

Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas' takes a bold move to embrace the ‘haters’- which appears to have paid off.

26/02/2015  |  Full story...

Adidas boosts World Cup sponsorship with cross platform display ads

To reinforce its World Cup sponsorship, Adidas worked with InSkin Media to run this World Cup display campaign optimised to get the most from desktop and tablet publishing sites.

adidas wmv from Danny Meadows-Klue on Vimeo.

05/08/2014  |  Full story...

Mobile case study: Adidas “Light You Up” campaign

Adidas ran this mobile campaign to promote its latest football boots. Mullen’s mediahub worked with Millennial Media to target users across multiple mobile platforms, inviting them to the Adidas’ “Light You Up” promotional light show. To cap off the event, footballer Lionel Messi joined everyone at New York City’s Penn Station. This is a great example of how location based targeting can be used with mobile video to reach local users with relative and time sensitive messages in order to drive foot traffic to an event. Banner ads engaged nearby users to click through to the landing page to see event information.

More on this case study…
Brand: Adidas | Sector: Sport, Clothing | Country: US | Objective: Build brand enagagement, drive sales | Agency/ Partner: Millenial Media | Format: Video, Live Event, Display Advertising, Outdoor

26/03/2013  |  Full story...

Case Study: Adidas | Media: MSN | Sector: Clothing | Objective: Engagement, lead generation, direct response, integration | Format: Online game

adidas.jpgSupporting its integrated ‘Predator vs F50’ campaign through a Windows Live Messenger game proved a winning formula for adidas, with the online platform a key player in driving consumer interaction – and registrations for the campaign’s star-studded ‘Predator vs F50’ contest.

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Case study: Adidas Impossible Is Nothing | Agency: Netthink ES | Technology: MediaMind | Sector: Retail | Objectives: Engagement, brand positioning | Format: Rich media & microsite

Case study: Adidas Impossible Is NothinThere’s an interesting technique for engagement here. The square advert on the right hand side opens up and gives the viewer a pen. A brand character then runs along the line that’s automatically drawn. It’s an engaging way of drawing the viewer in and delivering a clear payback. The ‘Impossible is nothing’ message resonates and has more compulsion given that the viewer is bound to be sitting at a PC screen.

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