Case Study: MMA | Media: MSN | Country: France | Sector: Financial services - Insurance | Objectives: Brand awareness, engagement, driving traffic, click-through | Format: Mobile marketing

Digital marketing industry case study library

MMA.jpgMobile advertising provided French insurance company MMA with a highly personal platform for warning young French adults of the dangers of drink driving. An innovative range of mobile content, including virtual breath tests and designated driver generators, drove a 2 per cent clickthrough rate, and a ten-fold increase in traffic on MMA’s road safety mobile site.

Download the MSN case studies compendium

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy