Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Insurance case studies: we currently have 6.

Any agency or media owner can submit case studies to our team and these 6 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Mobile case study: MasterCard runs location-based ads on Priceless Cities campaign

The campaign allows cardholders to access curated dining, entertainment, travel and sport experiences. By collaborating with MasterCard and UM, Microsoft developed a Windows 8 in app solution designed to encourage consumers to tap into the Priceless website using their mobile devices. The unique experience leverages contextual data to ensure the Priceless offers are relevant and based on location, user input and the content within the app. Through the multi-touch ad unit, users can choose their customized Priceless Cities experience – before a full screen takeover allows for further exploration into their personal offers.

Brand: Mastercard | Sector: Finance | Country: US | Partner/agency: Microsoft/ UM | Objective: brand awareness, consideration and purchase | Format: Search, Bing


Case study: Digital retargeting campaign converts leads into sales


At the start of the year, a leading specialist insurer approached performance marketing company Clash Group for help driving requests for quotes and sales of their small business insurance across the States. This case study looks at how the retargeting digital campaign drove 29,000 individuals to click on the ad over three months.

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Sector: Financial, Insurance | Country: US | Agency/partner: Clash Group | Objective: brand awareness and favourability | Format: Media buying, Display |

06/06/2013  |  Full story...

Search case study: MoneySupermarket ads blocked from Google after AdWords breach


In April 2013, Finance site saw its search ads pulled from Google's search results due to a ‘lack of transparency’ over its payday loan adverts. Google pulled all paid search ads run by as part of a crackdown on payday loan vendors that disregard AdWords’ policies. The ads were down for over 24 hours before the issues were rectified by MoneySupermarket. The move also saw MoneySupermarket ads for car and home insurance removed from the rankings for 24 hours.

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Brand: | Sector: Finance | Country: UK | Objective: Build brand enagagement, drive sales |Format: Google, search, AdWords

25/04/2013  |  Full story...

Case Study: MMA | Media: MSN | Country: France | Sector: Financial services - Insurance | Objectives: Brand awareness, engagement, driving traffic, click-through | Format: Mobile marketing

MMA.jpgMobile advertising provided French insurance company MMA with a highly personal platform for warning young French adults of the dangers of drink driving. An innovative range of mobile content, including virtual breath tests and designated driver generators, drove a 2 per cent clickthrough rate, and a ten-fold increase in traffic on MMA’s road safety mobile site.

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Agency: RedEye | Client: AA | Sector: Automotive | Objective: Customer acquisition | Format: Targeted email campaign

Thousands of users take out car insurance quotes on the AA website every single day but despite registering online for a quote, only a small proportion of these potential customers immediately purchase. The AA wanted to be able to identify these visitors, and communicate a timely, targeted message to them, encouraging them to return to the site and buy online. The AA saw a dramatic improvement in their online customer conversion rate.

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Agency: RedEye | Client: Kwik Fit | Sector: Insurance | Objective: Customer acquisition | Format: Email marketing

The company needed to improve the quality of its database by purchasing new data, and develop an email marketing programme to target potential customers and to improve communications to existing customers. RedEye advised Kwik-Fit Insurance on the most appropriate data to purchase to improve the quality of its database. Event driven emails sent to the new database resulted in a 44% increase in the number of customers visiting the website, and a 5.5% increase in those obtaining a quote.

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