Case Study: Qatar Airways | Media: BBC Worldwide | Countries: Global | Sector: Travel | Objective: Brand awareness, brand positioning, purchase intent | Format: Rich Media

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Qatar Airways developed a rich media expandable unit to be placed on the BBC Worldwide website. This unit allowed for extended video, promotions of fares and useful tools like currency converter and weather info.
The result was a great benefit to the brand. As well as the audience reach and the BBC brand halo effect, it let users interact with the brand without leaving the BBC.com environment.

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