Sephora turned to Facebook to increase brand awareness and strengthen their position as a leader in the natural and organic makeup category. The solution Facebook provided was through its Virtual Gift Engagement ad, which was a branded reusable shopping tote for users to give to their friends along with a message. Those who sent the virtual gift were awarded a promotional code they could redeem, with any Sephora.com purchase, for a real, limited edition tote bag. During the campaign, Sephora gained 10,274 new fans and orders and traffic to Sephora.com more than doubled.
Download the case study: Sephora - Facebook | Facebook | Sephora
