Deployed to boost brand metrics and key perceptions for secret agent movie Get Smart, web and mobile advertising proved that arming a campaign with multiple platforms dramatically increases brand impact. Viewing intent rose by a spectacular 49.9 percentage points amongst those exposed to the online campaign who also recalled seeing Get Smart ads on their phones.
Case Study: Warner Bros | Media: MSN | Countries: Europe | Sector: Entertainment | Objective:Brand positioning, brand awareness | Format: Mobile marketing, rich media
Digital marketing industry case study library
Case studies library
- Case studies
- - Advertising
- - Ecommerce
- - Healthcare and pharmaceutical
- - Mobile marketing
- - Search
- - Social media
- - Sport
- - Travel
- - Viral
- - YouTube
- All other case studies
- Daily digital marketing news
Training services
- In-company training
- Executive coaching
- Marketing courses
- Current participants
- Graduate services
- About us
- Case study library
Consultancy and research
Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy