Case study: Little Printer causes big internet buzz

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Little Printer has taken the Internet by storm, and it’s largely down to this simple but hugely effective YouTube video. Potentially the world's cutest printer, the device lets users print Tweets, photos and receipts without the need for bulky machines and expensive ink. When Little Printer was announced late last year, the video introducing it received a whopping 500,000 views in its first five days, whilst 60,000 people signed up for news on the device.

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Brand: Little Printer | Media: YouTube | Country: USA | Sector: Electronics | Agency: Berg London | Format: Video

With a device this quirky, the video is suitably simple and makes the product the star. The wordless 2 minute video means it can work in any territory and effectively communicates the devices many uses.

A simple upbeat piano tune and colourful style is in keeping with the cuteness of the device, helping reinforce an emotionally positive connection with the Little Printer that puts it on par with some of Apple’s best work (quite an achievement for a printer ad).

Developed by design firm Berg London, it uses a thermal printer usually found in a supermarket till.

However, instead of receipts it can print tweets, Facebook updates, emails and even recipes.

The printer is controlled via a smartphone app where users can choose the information they want to print, and when to print it.

The firm has initially signed up with several websites to offer content, including Foursquare, which can print recommendations for nearby restaurants, and recipe sites.

The printer is available to order online today, It can also print to do lists and even emails from a user's Google account.

The Little Printer is now available for pre-order at the BERG cloud shop, where the starter pack comes with a £199 price tag. It set to ship to customers in 60 days.

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