Strepsils and Lemsip unleash ‘online grandma’ to cure man flu

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Reckitt Benckiser has teamed two of its brands - Strepsils and Lemsip - to defeat 'Man-Flu' via an interactive video and social media campaign. Using social media data to provide personalised care and attention for customers, the flu medicine Strepsils took an interesting approach. The microsite is a little tongue and cheek, but definitely bears a great sense of humor to cheer up the sickly.

More on this Case Study:

Reckitt Benkiser | Media: Viral, Video, Social media | Country: Australia | Sector: FMCG personal care | Objective: Build brand equity, drive trial | Agency: Holler | Format: Video, social mmedia »


The Australian campaign features ‘Online pamperer’ Flo, an elderly woman that offers advice on getting over flu during winter season.

Created by agency Holler, Sydney, the campaign uses Facebook Connect to put user’s Facebook pics inside the interactive videos. 'Flo' then offers guys discounts off Strepsils and Lemsip at participating retailers.

Featuring over 40 minutes of interactive video, Flo can play your favourite music clips, take your temperature, make you some comfort food and much, much more.

The virtual persona will 'coo' over their profile picture, give them a 'virtual hug', text their partner to buy medicine, play their favourite music clips, or cheer them up with a trip down memory lane.

Meanwhile, girlfriends also get their own video, featuring Flo sympathizing with their plight as nurse to their moaning boyfriend, and [the girlfirends] enter a contest on the site to win a pampering spa retreat.

View the interactive video by visiting Online Pamperer.

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