T-Mobile brings Angry Birds to life to get 10m views

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This promotional video from T-Mobile highlighted the phenomenally popular “Angry Birds” mobile video games. Purportedly actual video of a promotional event held in Barcelona, Spain in May, the clip shows Angry Birds players at a kiosk in a public square which broadcasts their gameplay on a giant screen, followed by the eruption of large plastic bird heads into the square. The video attracted over 10 million views, and emphasised a key aspect of T-mobile offering in a fun and innovative way, while piggy-backing on the phenomenon of Angry Birds.

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Brand: T-Mobile | Media: Video | Country: Spain | Sector: Mobile | Agency:Saatchi & Saatchi | Format: YouTube

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