Viral marketing case study: The T-Mobile Royal Wedding gets 20m views

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The sight of Prince William leapfrogging Prince Harry, Archbishop of Canterbury Rowan Williams getting his groove on and other royals dancing their way down the aisle was enough to create one of the most successful virals of the year. To date it the T-Mobile video has received more than 20 million views - that's not so far off the number who watched the big day on television in the UK.
The video was conceived by the mobile carrier brand T-Mobile and has gained well over 20 million views since being uploaded to YouTube on April 15. Set to East 17's "House of Love".

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Brand: T-Mobile | Media: Video | Country: US |Sector: FMCG | Agency: Saatchi & Saatchi | Format: YouTube

It features a cast of royal look-a-likes, the video took its inspiration from the real-life wedding video and YouTube hit "Jill and Kevin's Wedding Entrance Dance," in which a couple and their wedding party danced down the aisle. That video attracted upwards of 64 million views.

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