Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Uk case studies: we currently have 132.

Any agency or media owner can submit case studies to our team and these 132 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Viral marketing fail: McDonald's pulls controversial video child bereavement ad

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.

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01/06/2017  |  Full story...

Butlin’s used real time ad personalisation to show holidaymakers that ‘Rain Never Stops Play’

Knowing that their core audience of busy mums and dads lead increasingly mobile-centric lives, Butlin’s relaunched their mobile website and promoted it using a highly-targeted mobile-first search campaign.

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27/04/2017  |  Full story...

Twitter fail: How London Dungeon created a social media horror story

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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09/03/2017  |  Full story...

Twitter case study: Restaurant finds success with local campaign

Restaurant chain Poncho 8 used Twitter location techniques to create awareness around a new location.

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07/03/2017  |  Full story...

Mobile payments case study: Coffee chain boosts sales with “frictionless” payments app

Artisan coffee chain Harris + Hoole wanted to give its customers a simple way of paying for their order via an app. This case study looks at how the new app drove 20% of orders in some H+H stores with a quarter of a million check-ins.


03/02/2017  |  Full story...

Tesco mobile coupon trials pay off big time

Tesco created a mobile coupon solution, running a "test and learn" campaign to generate practical insights to inform future coupon implementation across the UK.


05/01/2017  |  Full story...

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...

Alzheimer’s Research UK with Stephen Fry #SantaForgot

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry.


01/12/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

World Zombie Day goes viral with Snapchat geo-filters

World Zombie Day London used Snapchat to amplify its message and increase charity donations. This case study looks at how the zombie walk made smart use of geo-filters at key locations in the city to boost donations to homeless charity St Mungo’s.


19/10/2016  |  Full story...

Facebook “boosted posts” drives ad awareness for Conimex Wok Paste

An eye-catching series of boosted posts drove big gains in recall and awareness for Conimex Wok Paste, the Netherlands’ number one Asian food brand.

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29/09/2016  |  Full story...

VR case study: Boursin takes consumers on brand journey (inside a fridge)

Soft cheese supplier Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats.

01/09/2016  |  Full story...

Data case study: ‘About My Vote’ site drives digital engagement for Electoral Commission

The Electoral Commission partnered with Squiz, the digital transformation business, to develop its EU Referendum microsite, which was created to provide an online information hub for voters in the lead up to the referendum.

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17/08/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola has created popular YouTube channels in Europe, working with popular YouTube vloggers to take its CokeTV channel to the UK, Germany, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.


21/07/2016  |  Full story...

Mobile case study: Location data gives BMW UK the edge

Global auto manufacturer BMW which recently celebrated its 100th birthday, embracing marketing innovations by forming partnerships with brands like xAd and Amplifi using location-based technology to reach desired audiences with the right content, at the right time, in the right place. This case study looks at how the car maker used a location-based marketing campaign to drive sales of its 7 Series.


xAd Showcase BMW X-RAY from xAd Design on Vimeo.


17/05/2016  |  Full story...

Website optimisation case study: M&S gets 6% sales boost through personalisation

Webtrends Optimize helped Marks & Spencer to achieve a 6% improvement in sales through the delivery of personalised-website experience to returning customers.

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17/05/2016  |  Full story...

Virgin Holidays: The Banner that goes on Holiday

How can a banner emulate the feeling of a summer holiday? Virgin Holidays transformed a ‘normal’ banner by sending it on holiday contributing to a £2m increase in sales.


05/04/2016  |  Full story...

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash

In March 2016, supermarket chain Whole Foods sparked a Twitter revolt by selling pre-peeled oranges in plastic containers. This case study looks at the social media fall out.


08/03/2016  |  Full story...

Twitter case study: Watchmaker goes real-time to promote ‘slow living’

German watch Slow brand used Twitter Ads to raise awareness and engage potential customers. This case study looks at how they used smart targeting on the social network to get two times the conversion rate of other channels.

08/03/2016  |  Full story...

Second screen case study: Co-operative Electrical links live TV to eBay ads

The Co-operative Electrical partnered with eBay to run an advertising campaign to coincide with the final of the show of The Great British Bake Off. This case study looks at how the retailer saw its click through rate leap 67% for the hour during the show and by 133% for the hour immediately after the show ended.

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07/03/2016  |  Full story...

Mobile case study: KFC location tech tempts consumers away from its competitors

Back in October 2015, KFC used mobile location technology to tempt consumers into its restaurants and away from competitors in a campaign to promote its new burrito food range.

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25/02/2016  |  Full story...

Email case study: HouseTrip triples open rates with contextualised targetting

HouseTrip used a smart email camapign to to drive incremental bookings by engaging with potential holidaymakers through tailored emails. This case study looks at how the holiday rental marketplace boosted open rates by a factor of three.

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25/02/2016  |  Full story...

Politics case study: How smart social targeting helped Conservatives win the UK election

Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies.

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27/01/2016  |  Full story...

Gourmet Burger Kitchen pulls anti-vegan ads after social media backlash

Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians.

21/01/2016  |  Full story...

Case study: Clash of the Clans wins Super Bowl with Liam Neeson Taken spoof

One of the big Super Bowl ads to air during half-time was a hilarious bit featuring Liam Neeson spoofing his super-spy role in Taken, Bryan Mills. The ad went on to become a massive hit on YouTube, getting 80 million views for SuperCell’s Clash of the Clans mobile game.

03/12/2015  |  Full story...

Further uk case studies

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