How Kobo used Facebook to increase brand engagement

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eReader Kobo used Facebook for single sign-on to simplify the registration process, avoiding the need for people to create new usernames and passwords. The firm educated people on the benefits of logging in with Facebook and provide detailed controls for people to manage what stories are shared to Facebook. Kobo defined Open Graph actions for some of the most conversational aspects of reading a book – such as beginning and finishing a book, highlighting a passage in book, write a note, add a book – to encourage sharing and stimulate discussions with friends. Since launching with Open Graph in January, Kobo has seen traffic from Facebook grow by more than 50% and daily registrations increase by more than 90%.

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Brand: Kobo | Sector: News and Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page

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