Moviefone gets 300% rise in Facebook traffic using film-related sharing buttons

Digital marketing industry case study library

csmoviefone.jpg

Cinema ticket information service Moviefone used Facebook to attract users and engage by pushing unique content directly to interested audiences and drive additional traffic back to AOL Moviefone. The Facebook implementation leveraged Login with Facebook, Graph API, Events API, Like Button and the Activity Feed to enable social sharing and engagement with AOL Moviefone and its offerings. The Facebook integration since September 17th 2010 resulted in 300% increase in traffic from Facebook back to Moviefone. Referrals have increased from an average of approximately 40,000 per month to 250,000 per month. The average user returns and clicks back to Moviefone about seven times.

Facebook case study | Moviefone

More on this case study…
Brand: Moviefone| Sector: Entertainment | Objective: build brand engagement | Format: Facebook Page

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy