During the 2012 Olympics, PUMA created an entire brand environment for its customers to interact with both in person and remotely through live video content, with events and content timed around PUMA-sponsored Jamaican sprinter, Usain Bolt, and his epic performances in the 100 and 200 meters. Working with Brightcove, this video case study shows how the sports brand created engagnement and positive brand buzz during and after the games.
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Brand: Puma | Sector: Sports, Clothing | Country: UK/ Global | Objective: Build brand enagagement, drive sales | Agency/ Partner: Brightcove | Format: Video
