How Airbus used banner advertising to create brand awareness and favourability

Digital marketing industry case study library

csairbus.jpg

Airbus used BBC campaign to create awareness of the Airbus A380. The campaign had a one-day global takeover of key sections on bbc.com was to maximise the impact of Airbus’ advertising budget and maximising the opportunity represented by the Dubai Airshow. The online advertising campaign on bbc.com delivered 25 million page impressions in just 24 hour, helping to create brand awareness and favourability.

Digital marketing case study (PDF)

More on this case study…
Brand: Airbus| Sector: Travel & Tourism | Objective: brand awareness and favourability | Format: BBC Banner ads |

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy