How Airbus used banner advertising to create brand awareness and favourability

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Airbus used BBC campaign to create awareness of the Airbus A380. The campaign had a one-day global takeover of key sections on was to maximise the impact of Airbus’ advertising budget and maximising the opportunity represented by the Dubai Airshow. The online advertising campaign on delivered 25 million page impressions in just 24 hour, helping to create brand awareness and favourability.

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Brand: Airbus| Sector: Travel & Tourism | Objective: brand awareness and favourability | Format: BBC Banner ads |

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