How Days Inn used location-based targetting to create increase bookings

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Days Inn used location based targeted ads to increase room stay across their 60 plus hotels nationwide and continue with their innovative mobile marketing strategy. Days Inn Business Alliance Hotels, part of the Wyndham Hotel Group, used search-based location targeted advertising via the mobile application. Any user searching for specific hotel, accommodation or related keywords was able to view a Days Inn advertisement for 15% off a 2 night stay. After the user clicked on the ad, they were taken to a banner ad that provided a click to call or click to web to make a reservation. The campaign received over 5% click through rate and 13% click to call as well as 16% click to web. In 2 weeks, Days Inn was able to book 36 rooms across the country resulting in over $2,000 worth of revenue.

Mobile marketing case study

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Brand: Days Inn| Sector: Travel & Tourism | Objective: increase bookings| Format: Mobile marketing| Agency: Ping Mobile & Multiplied Media

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