How MTN used banner advertising to create brand awareness and favourability

Digital marketing industry case study library


MTN used BBC sponsorship to boost brand awareness and favourability. The communications company used sponsorship on BBC world news and World Cup ads across Africa and the Middle East. The campaign resulted in 97% brand favourability from those who saw the ads on BBC platforms. “Creative and collaborative from the start, BBC Advertising delivered the ideal view of Cyprus to attract our target audience.”- Phoebe Katsouris, Director General, Cyprus Tourism

Digital marketing case study (PDF)

More on this case study…
Brand: Cyprus | Sector: Travel & Tourism | Objective: brand awareness and favourability | Format: BBC Banner ads |

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy