Case study: Jelly Belly boosts conversions 33% with site search

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This case study highlights how confectionery firm Jelly Belly used SLI Systems to improve its user experience and profitability. By optimising site search and SEO, SLI helped Jelly Belly see a 33% increase in site conversions and a 10% increase in average order value. By using SLI’s customised search results pages and adding those links to email campaigns, Jelly Belly realised an 85% better open rate for emails.

Brand: Jelly Belly | Sector: FMCG, Food | Country: Global | Agency/Partner: SLI Systems | Objective: brand awareness, consideration and purchase | Format: Search

Jelly Belly selected Learning Search, Site Champion and Conversion Optimizer from SLI Systems, a provider of intelligent, on-demand search services for e-commerce sites.

Since implementing SLI’s site search, conversions have grown nearly one-third, average orders have increased 10 percent, and Jelly Belly has boosted its visibility on major search engines – a combination that helps the candy retailer’s bottom line.


> 33% increase in site conversions
> 10% increase in average order value
> 85% better open rate for email alerts

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