Adidas boosts World Cup sponsorship with cross platform display ads

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To reinforce its World Cup sponsorship, Adidas worked with InSkin Media to run this World Cup display campaign optimised to get the most from desktop and tablet publishing sites.

adidas wmv from Danny Meadows-Klue on Vimeo.

The World Cup campaign, featuring stars Lionel Messi and Luis Suarez, used PageSkin Plus creative, to integrate a video call to action in the header and sidebars, running acorss a number of select targeted publishing sites. The campaign was also delivered on tablet with PageSkin Edge.

Clicking on the video lead the consumer to this Adidas landing page, pushing the brands range of football boots.

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