Virtual Gary Lineker hands out free crisps for tweets

Digital marketing industry case study library

In September 2014, three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary. The Pepsico-owned potato chip brand ran a competition asking people to invent new varieties of potato chip.

By tweeting @Walkers_busstop, along with a code provided to them after they arrive, commuters were given a free packet of crisps by a virtual Gary.

The Pepsico-owned potato chip brand ran a competition asking people to invent new varieties of potato chip.

The campaign (created by AMV BBDO and with media by OMD UK, Talon and Clear Channel) is running for two weeks with two locations on Oxford Street and one in railway station Clapham Junction.

linekler2.jpg

Flavours are all finalists in Walker’s Do Us A Flavour campaign, including Ranch Raccoon, Cheesy Beans on Toast and Chip Shop Chicken Curry.

The winning flavour will be announced on October 17, and consumers can vote for their favourite on the Walkers website and Facebook page.

The campaign (created by AMV BBDO and with media by OMD UK, Talon and Clear Channel) is running for two weeks with two locations on Oxford Street and one in railway station Clapham Junction.

Flavours are all finalists in Walker’s Do Us A Flavour campaign, including Ranch Raccoon, Cheesy Beans on Toast and Chip Shop Chicken Curry.

The winning flavour will be announced on October 17, and consumers can vote for their favourite on the Walkers website and Facebook page.

Copyright ©2000-2024 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy