Gaming case study: Shreddies' Nana interactive video campaign gets high engagement

Digital marketing industry case study library

To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the 'Great British Nana Holiday' series.Campaign results reported that 80% of users viewed 5 seconds or more of the video ads and the format worked well on mobile, with 61% of interactions occurring on tablet platforms.

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The platform has already been used by numerous other brands including Unilever’s Persil and Pot Noodle.

Howard Kingston, CMO Future Ad Labs, said: “By combining a quick and easy interaction that triggers a video experience, fun-loving brand Shreddies turned passive audiences into actively engaged consumers, guaranteeing instant brand recognition and greater (better!) engagement with target audiences.’

View a sample of the Shreddies game here.


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