YouTube case study: Android encourages viewers to skip ad (and gets people to watch whole 7 minutes)

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How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…

In what seems like a never ending pre-roll ad, the Android characters instead of trying to make the viewer watch the video, actually seek the most surprising and imaginative ways to convince the viewer to skip the video.

The longer the viewer watches without skipping the more outrageous the video becomes, resulting in a climactic ending.

Created by Agency Nomint UK comes in at just over seven and half minutes in length the ad has proven to be more watchable than many actual YouTube videos, garnering half a million views in a month.

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