McDonald’s fail: Name your own burger site attracts tasteless creations

Digital marketing industry case study library

Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a "Create Your Taste" campaign that resulted in a number of highly offensive burger names appearing on its official site. This case study looks at the social media fail...


The ‘Create Your Taste’ contest asked fans of the fast food restaurant to design their own burgers on the company’s website and relied on users to vote for their favourites.

Those who participated in the scheme would receive free fries and a soft drink as a way of thanks.

However, the site was then deluged with a number of hideous and downright offensive creations.

Below are some of the more publishable submissions from the now deleted site:






The people at McDonald’s swiftly decided to pull the competition, and the link now redirects to their home page.

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