Twitter case study: Simple Skincare promotes makeup removal on Halloween night

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Leveraging the popularity of the Harley Quinn costume during 2016, Simple showed tweeters how easy it is to remove all the Halloween makeup with their product.

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Case study summary

• Skincare brand used social media to position brand as a makeup remover for Halloween
• Took advantage of Twitter’s feature that allows any individual tweet to contain up to 4 photos, and used it in a strategic way to tell a story
• Ads managed to create a buzz, with a number of posts getting over 1,000 likes each.

The challenge

Simple is a brand that provides a range of skincare products that are targeted towards individuals with sensitive skin. Their marketing typically emphasises the fact that their products have no dyes, artificial perfumes or irritants. For their Halloween approach, they were specifically showcasing their eye makeup remover, and showing audiences how it can be a great asset to your Halloween costume, after all of the festivities have come to an end.

The brand took advantage of Twitter’s feature that allows any individual tweet to contain up to 4 photos, and used it in a strategic way to tell a story. They created 3 separate images that came together as one cohesive message, using large and easy-to-read text along with bright imagery to help make it happen.

They took the features that are unique to Twitter, and incorporated them into their marketing strategy in order to create an ad that served the Halloween audiences on that specific platform.

The results

The timely and creative Twitter ads managed to create a buzz, with a number of posts getting over 1,000 likes each.

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