Shell Optimax was the first performance unleaded fuel to market in the UK. It quickly developed an enthusiastic following amongst “petrol-heads” who were generating online buzz on forums, chatrooms and blogs. Taglab developed a fully featured forum, complying with Shell’s corporate web templates, within a one month project turnaround. The site promoted Shell Optimax performance fuel, capitalising on grassroots support for the product by providing a forum for enthusiasts to post their views, plus a competition and Grand Prix news. Within one week of launch, hundreds of users had registered on the site.
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