Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Energy case studies: we currently have 2.

Any agency or media owner can submit case studies to our team and these 2 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Agency: Taglab | Client: Shell | Sector: Oil industry | Objective: Customer acquisition | Format: Online forum

Shell Optimax was the first performance unleaded fuel to market in the UK. It quickly developed an enthusiastic following amongst “petrol-heads” who were generating online buzz on forums, chatrooms and blogs. Taglab developed a fully featured forum, complying with Shell’s corporate web templates, within a one month project turnaround. The site promoted Shell Optimax performance fuel, capitalising on grassroots support for the product by providing a forum for enthusiasts to post their views, plus a competition and Grand Prix news. Within one week of launch, hundreds of users had registered on the site.

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Agency: Taglab | Client: Centrica | Sector: Gas industry | Objective: Customer communication | Format: Website redesign

Taglab brought British Gas’ site in line with the new brand and accessibility guidelines. Before the site was redeveloped, most British Gas Business customers tended to make contact via the call centre, rather than using the website. Moving just a small proportion of customers online would result in a large saving in customer support costs. The British Gas Business site targets both SMEs and larger industrial and commercial customers. Offering a combination of gas, electricity, telecoms and other business services, the site provides a combination of marketing and customer service information.

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