Kellogg's wanted to lift their marketing message into the lifestyle space and align themselves deeply with the values and experiences of their target consumers. They stepped above simple advertising campaigns to create a fitness platform they could own and a marketing initiative that would be integrated across many channels
Case study: Kellogg's Special K Map My Fitness | Sector: FMCG | Objective: Brand positioning, purchase intent | Format: Social media, strategic marketing models, web design, web analytics
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