Case study: British Airways | Agency: Incentivated | Sector: Travel | Objectives: Engagement, reputation management | Format: Mobile

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British Airways MobileMobile enhances passenger experience for BA

British Airways launched a new mobile service that could provide passengers with up to the minute the information about their flights. Passengers enter their mobile numbers via Up-to-the-minute SMS alerts are sent if their flight is going to be delayed or is cancelled. Messages are sent in a number of languages. The service integrates with BA’s existing information system.

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