Case study: Levis Jeans Jump | Sector: Fashion | Objectives: Brand awareness, brand positioning, cut-through, buzz | Format: Online media, monitoring and evaluation, strategic marketing models

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cs_levis.jpgA challenge Levi's have is that they compete not only intensively in store for market share amoung their target consumers, but also for the time and attention their consumers have when they are exposed to media. The brand needed to find a way to engage that would achieve cut through.

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