For the launch of the new Tomb Raider game, this high impact take-over on a key website delivers both audience reach (within the right target) and detailed brand message. This is a great example of a take-over because the media owner has worked hard to give the brand a great deal of value. The integration with the content might seem shocking, but for the IGN gaming website it’s a perfect match for their target viewers.
Case study: Tomb Raider Underworld | Agency: JVST | Technology: MediaMind | Sector: Gaming | Objectives: Brand awareness, cut-through | Format: Rich media & video
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