Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Content Marketing case studies: we currently have 70.

Any agency or media owner can submit case studies to our team and these 70 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

Pantene‘ Dad Do’ challenges NFL players style to daughters' hair

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.

26/10/2016  |  Full story...

Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.


Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.


26/10/2016  |  Full story...

Jack Daniels redesigns website

Jack Daniel's has redesigned their global website JackDaniels.com, celebrating the legacy of storytelling.

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22/08/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola has created popular YouTube channels in Europe, working with popular YouTube vloggers to take its CokeTV channel to the UK, Germany, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.


21/07/2016  |  Full story...

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

08/07/2016  |  Full story...

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.


08/07/2016  |  Full story...

Social content case study: Sport Chek swaps newspaper for Facebook ads

For two weeks, Sport Chek replaced its trusty paper circulars with Facebook ads. "The results of this test," says Duncan Fulton of Sport Chek, "blew our minds. This case study looks at the secret behind the publication’s success.

12/05/2016  |  Full story...

Optimisation case study: Personalised childrens' book retailer gets 18.1% uplift in orders

Lost My Name, an online-only children’s book retailer ran an optimisation campaign with Optimizely. This case study looks at how the retailer used A/B testing to achieve an 18.1% uplift in orders.

28/04/2016  |  Full story...

Content marketing case study: Recruitment agency revamps website to boost conversions by 375%

Recruitment is a competitive sector, so how can one agency stand out from the crowd online? This case study looks at how Property Personnel achieved a significant (375%) increase in conversions for its new website working with Vertical Leap.

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07/03/2016  |  Full story...

App case study: Penny the Pirate makes kids’ eye tests fun

OPSM combined traditional and digital media, producing an engaging printed book and app ‘Penny the Pirate’ to highlight vision problems in children. This case study looks at how the Australian optical chain boosted sales 22% by making eye tests fun.


02/03/2016  |  Full story...

Content marketing case study: Viral prank surprises shoppers by showing their 'Disney side'

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

Viral case study: Purina gets puppy love with Buzzfeed powered campaign

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

18/11/2015  |  Full story...

Programmatic case study: Telegraph partners DoubleClick to boost ad revenues 126%

The Telegraph worked with Google’s Doubleclick to simplify its automated ad trading systems. This case study looks at how the UK newspaper got a 126% year-on-year increase in ad revenue through programmatic ads on its website.


29/10/2015  |  Full story...

China case study: American Airlines boosts US tourism with content campaign

Building a premium brand in China is a tricky task. But American Airlines took a long term approach to build quality content, developing a leading online resource for Chinese citizens traveling to America. This content marketing case study shows how, with a limited budget coupled with aggressive targets brands can get strong results.


09/09/2015  |  Full story...

Social media management case study: Bugaboo bikini mum sparks controversy

With content marketing spilling onto social media, the context of each post becomes crucial- as one baby buggy manufacturer learned the hard way. In July 2015, a photo of young bikini-clad model and mum running with a Bugaboo stroller caused outrage on Facebook. The image, originally published as part in a Vogue Netherlands article, was then posted on Bugaboo's Facebook and Instagram profiles- prompting reactions from admiration to disgust. This case study examines the lessons we can learn from this social media storm.

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30/07/2015  |  Full story...

Content marketing case study: Garnier gets 6m social shares with Vice music tour

Back in 2013, VICE's music channel Noisey and Garnier Fructis launched a college tour in the US. This case study looks at how the hair brand married style with substance to get its core youth audience visiting in droves, enjoying 3 million video views and 6 million social shares.

05/06/2015  |  Full story...

BuzzFeed case study: Travel Nevada launches interactive road trip around the state

Travel Nevada teamed up with BuzzFeed to create original content showcasing the vast array of attractions the state has to offer. This case study looks at how the tourist board got strong engagement from travellers and local residents alike.

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05/06/2015  |  Full story...

BuzzFeed case study: Taco Bell reminds users that not everything needs to be shared

BuzzFeed’s creative team worked with Mexican fast food restaurant Taco Bell to create sponsored posts based on the theme of not sharing. With the rise of social media many people share multiple aspects of the lives and Taco Bell took advantage of this trend.

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05/06/2015  |  Full story...

Native content case study: MINI champions all things “not normal”

The MINI, a small car, unique in its design is “not normal” in appearance compared to traditional cars. The car maker wanted to capitalise on the fact that it is different and created a marketing campaign around being “not normal”. MINI used the BuzzFeed platform to launch the campaign using a native content marketing strategy.

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05/06/2015  |  Full story...

Buzzfeed case study: Virgin Mobile creates ‘24/7 social newsroom’

Web surfers don’t click on banner ads anymore. Native advertising, advertorials, sponsored posts – quality content is the new king of marketing. This case study looks at how Virgin Mobile took this new approach the social news site Buzzfeed to create an ‘always on’ newsroom to engage the new generation of digital customers.

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03/06/2015  |  Full story...

Native content case study: Hidden Valley takes on ketchup with Buzzfeed push

To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.

03/06/2015  |  Full story...

Native content fail: P&G vlogger banned by ASA

The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand. This case study looks at how the FMCG giant fell foul of new native advertising content guidelines.

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28/05/2015  |  Full story...

Facebook case study: Femina lets women of India write for magazine via social media

Women’s magazine Femina India used Facebook as a platform to create India’s first crowd-sourced magazine issue giving women the opportunity to express themselves.

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07/05/2015  |  Full story...

Further content marketing case studies

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