Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.


Content Marketing case studies: we currently have 79.

Any agency or media owner can submit case studies to our team and these 79 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more CaseStudies@DigitalTrainingAcademy.com.

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April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). This extended case study puts together some of the best hoaxes from 2018.

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13/04/2018  |  Full story...

Video case study: Lynx answers Guys’ most-searched questions about being a man

Is it ok for guys to…be the little spoon? Cry? Wear pink? By studying the questions people ask Google, Unilever’s LYNX saw an opportunity to empower young men to be just who they should be—themselves. LYNX and 72andSunny’s YouTube campaign answered some burning questions and helped redefine what it means to be a man.

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10/04/2018  |  Full story...

Allied Irish Banks brings Gaelic Football to millions of new fans on YouTube

As sponsor of the GAA Football Championship, AIB set itself the goal of becoming the most admired sponsor in sport in Ireland in the summer of 2017. The brand had to compete against dozens of Gaelic football sponsorships, as well as sponsorships around massive events like the Lions Tour and the Irish FIFA World Cup campaign. What’s more, they needed a way to raise Gaelic football’s status – an amateur sport played at a professional level – to a much wider audience.

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10/04/2018  |  Full story...

Maggi web series reaches 2 million Snapchatters

Nestle’s Maggi won over a younger audience with a web series about a French Food Tour, hosted on Snapchat. This case study looks at how the cooking seasoning brand reached 2 million people with engaging long-form video content.

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16/03/2018  |  Full story...

Santander uses cross-screen tactics to engage audience

Santander partnered with Google to become the first European finance brand to use YouTube’s latest targeting options in an innovative approach to launching its new brand positioning.

15/03/2018  |  Full story...

Sunsilk Vietnam translates “The Language of Hair”

Sunsilk wanted to stand out from the cluttered shampoo market in Vietnam with a new campaign targeting young women in their twenties.

13/02/2018  |  Full story...

Journalist-powered search engine tackles 'fake news'

French news organisation Liberation decided to take on a fight against fake news and hoaxes to clean the information landscape when the French presidential election entered its final stage in March last year. The result, Liberation took a bold step to stop the bleed and countered the algorithms that connect news article together without considering sources and created the first human search engine by gathering a team of journalists to answer any question asked with curated and sourced information. It started with “Desintox”, an exclusive twitter service before launching Checknews, the slowest search engine on the market, also, its most reliable.


LIBERATION - CHECK NEWS from The CABS on Vimeo.

04/01/2018  |  Full story...

Bose boosts Formula One sponsorship with Yahoo takeover

Electronics giant Bose used a branded takeover of the Yahoo Formula One hub to amplify its sponsorship of the Mercedes-AMG Formula One team, getting 154 million impressions in the process.

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17/05/2017  |  Full story...

YouTube case study: Hotpoint & Jamie Oliver show viewers how to #LoveYourKitchen

Hotpoint and Jamie Oliver use TrueView and Google Preferred to connect with YouTube’s passionate audience of foodies.

07/02/2017  |  Full story...

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...

Tumblr case study: Boots body confidence campaign increases brand perception

Yahoo partnered with Boots UK for a campaign tackling low self-esteem and body confidence among young people.

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02/11/2016  |  Full story...

Pantene‘ Dad Do’ challenges NFL players style to daughters' hair

This heart-warming video series from P&G’s Pantene hair care brand captured the hearts of many Americans. The multiple awarded Dad-Do campaign has a great message and is likeable and very well executed, getting 7 million YouTube views.

26/10/2016  |  Full story...

Content marketing case study: Gillette hijacks search engines with “Ask Dad” campaign

Most teenagers search the internet to find instructions for tasks like tying a tie, shaving or asking a girl out, but a video series from P&G’s Gillette showed how powerful getting a father's advice in person can be- getting 6 million YouTube views in the process.


Gillette - Go Ask Dad - Case Study from Jackie Helfgott on Vimeo.


26/10/2016  |  Full story...

Jack Daniels redesigns website

Jack Daniel's has redesigned their global website JackDaniels.com, celebrating the legacy of storytelling.

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22/08/2016  |  Full story...

Coca-Cola targets millennials with CokeTV YouTube channel

Coca-Cola has created popular YouTube channels in Europe, working with popular YouTube vloggers to take its CokeTV channel to the UK, Germany, France and Spain as the FMCG giant ramps up its content marketing strategy as a new way to engage teens with authentic “eye-level” communication.


21/07/2016  |  Full story...

Virtual reality case study: New York Times takes news to a new generation

In a world of declining print sales, how can a 165 –year-old news brand reach the next generation of readers? This case study looks at how trhe New York Times expanded into virtual reality with a little help from sponsors General Electric and Mini.

08/07/2016  |  Full story...

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery

Forget John Lewis - the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the high-profile Christmas lottery draw- increasing spend to an astonishing €55 per person.


08/07/2016  |  Full story...

Social content case study: Sport Chek swaps newspaper for Facebook ads

For two weeks, Sport Chek replaced its trusty paper circulars with Facebook ads. "The results of this test," says Duncan Fulton of Sport Chek, "blew our minds. This case study looks at the secret behind the publication’s success.

12/05/2016  |  Full story...

Optimisation case study: Personalised childrens' book retailer gets 18.1% uplift in orders

Lost My Name, an online-only children’s book retailer ran an optimisation campaign with Optimizely. This case study looks at how the retailer used A/B testing to achieve an 18.1% uplift in orders.

28/04/2016  |  Full story...

Content marketing case study: Recruitment agency revamps website to boost conversions by 375%

Recruitment is a competitive sector, so how can one agency stand out from the crowd online? This case study looks at how Property Personnel achieved a significant (375%) increase in conversions for its new website working with Vertical Leap.

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07/03/2016  |  Full story...

App case study: Penny the Pirate makes kids’ eye tests fun

OPSM combined traditional and digital media, producing an engaging printed book and app ‘Penny the Pirate’ to highlight vision problems in children. This case study looks at how the Australian optical chain boosted sales 22% by making eye tests fun.


02/03/2016  |  Full story...

Content marketing case study: Viral prank surprises shoppers by showing their 'Disney side'

What happens when Mickey, Minnie, Goofy, Ana, Elsa, Olaf, Cinderella, Buzz Lightyear and other Disney Characters magically surprise unsuspecting shoppers? This viral video from Disney caused a huge buzz in February 2015, getting 5 million YouTube views in the process.

18/11/2015  |  Full story...

Viral case study: Purina gets puppy love with Buzzfeed powered campaign

In July 2015, Pet food brand Purina teamed up with Buzzfeed to show the unbreakable bond between man and puppy, earning 8 million YouTube views with a strong story-telling campaign.

18/11/2015  |  Full story...

Programmatic case study: Telegraph partners DoubleClick to boost ad revenues 126%

The Telegraph worked with Google’s Doubleclick to simplify its automated ad trading systems. This case study looks at how the UK newspaper got a 126% year-on-year increase in ad revenue through programmatic ads on its website.


29/10/2015  |  Full story...

China case study: American Airlines boosts US tourism with content campaign

Building a premium brand in China is a tricky task. But American Airlines took a long term approach to build quality content, developing a leading online resource for Chinese citizens traveling to America. This content marketing case study shows how, with a limited budget coupled with aggressive targets brands can get strong results.


09/09/2015  |  Full story...

Further content marketing case studies

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