Case Study: Adidas | Media: MSN | Sector: Clothing | Objective: Engagement, lead generation, direct response, integration | Format: Online game

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adidas.jpgSupporting its integrated ‘Predator vs F50’ campaign through a Windows Live Messenger game proved a winning formula for adidas, with the online platform a key player in driving consumer interaction – and registrations for the campaign’s star-studded ‘Predator vs F50’ contest.

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