Case Study: Coca-Cola | Media: MSN | Country: Coca-Cola | Sector: FMCG - Food and drink | Objective: Engagement, click through, integration, purchase intent | Format: Video, social media

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CocaCola.jpgA spectacular two-stage campaign across a range of Microsoft Advertising channels turned Coca-Cola’s popular ‘Happiness Factory’ ad into an online cinema event with a nation-wide community following and spectacular engagement levels. With over 13 million ad impressions, double-digit click-through rates and 600,000 downloads, there was a lot of happiness to go around.

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