Case Study: Hong Kong Tourist Board | Media: MSN | Country: Hong Kong | Sector: Tourism | Objective: Brand awareness, purchase intent | Format: Website

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HK.jpgTantalising potential visitors with a whirlwind tour of the city’s hottest dating spots proved an irresistible online strategy for Hong Kong, doubling the target number of visitors to the Hong Kong Tourism Board’s promotional webpage, and seducing Japanese tourists in dramatically increased numbers.

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