Digital marketing industry case study library

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With over 1,000 digital marketing case studies in our library, there are great examples for how digital marketing satisfies any marketing objective you have.

Hong Kong case studies: we currently have 4.

Any agency or media owner can submit case studies to our team and these 4 are the strongest we have received, with the most recent case studies at the top of this page. If you're interested in more digital marketing case studies then review our complete case study library. If you're interested in submitting case studies then email our case studies manager to find out more

Video case study: Heart-wrenching Met Life ad shows sacrifices parents make

This tear-jerking ad from MetLife Hong Kong is a tribute to the sacrifices parents make for their children on a daily basis. The ad became hugely popular on YouTube, getting 27 million YouTube and Facebook Video views for the life insurance firm.

03/12/2015  |  Full story...

Display ad case study: Heineken inspires adventure with page takeovers

Heineken used PageSkin Plus to promote their Cities of the World campaign in Hong Kong. This case study looks at how the beer brand achieved 75.98 second average PageSkin dwell time with a smart page takeover ad.


15/07/2015  |  Full story...

Huggies Hong Kong drives sales with Facebook baby competition


Facebook is well known for its popularity among mothers sharing baby photos, and Huggies Hong Kong made smart use of this via a snapshot competition, resulting in 4,000 photos in just 3 weeks and and a boost to brand awareness. Working with Social@Ogilvy, Huggies asked fans in Hong Kong to upload their favorite baby snapshots to its Huggies HK Facebook Page. The 60 photos receiving the most fan votes would appear on the city’s buses. At least, that was the plan. Using Facebook Ads to help drive campaign awareness, Huggies received an overwhelming response—more than 4,000 photos were uploaded in just three weeks.

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Brand: Huggies | Country: Hong Kong | Sector: FMCG- Healthcarel | Objective: build brand engagement | Format: Facebook, Social Media, Outdoor

02/11/2012  |  Full story...

Case Study: Hong Kong Tourist Board | Media: MSN | Country: Hong Kong | Sector: Tourism | Objective: Brand awareness, purchase intent | Format: Website

HK.jpgTantalising potential visitors with a whirlwind tour of the city’s hottest dating spots proved an irresistible online strategy for Hong Kong, doubling the target number of visitors to the Hong Kong Tourism Board’s promotional webpage, and seducing Japanese tourists in dramatically increased numbers.

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