Case study library from Digital Training Academy

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Case Study: Mars | Media: MSN | Country: Belgium | Sector: FMCG - Food and drink | Objective: Brand awareness, brand positioning | Format: Video, Rich media

A funky online video campaign for Mars got 16-34-year-old Belgians moving to the brand’s beat, and sent brand recognition scores dancing past industry benchmarks.

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Case Study: Mars | Media: MSN | Country: Belgium | Sector: FMCG - Food and drink | Objective: Brand awareness, brand positioning | Format: Video, Rich media