British Airways encourages Brits to stay home to support team GB

Digital marketing industry case study library


Olympic sponsor British Airways is asking supporters of the British Olympics team not to fly during the games in order to help British athletes. For their 2012 Olympic campaign British Airways highlighted the importance of the "home advantage" to athletes when they compete and encouraging Brits to stay home during the games in order to support them as much as possible and provide "the greatest home advantage we can give them".

YouTube Case Study | YouTube Video | Facebook Page

More on this Case study …
Brand: British Airways | Media: Facebook, Social Media | Country: UK |Sector: Travel | Agency: Bartle Bogle Hegarty |

The advert looks at what would happen to the airline's planes and crews if no-one chose to fly during the games and shows a BA aircraft picking up supporters and taxiing its way through London's roads (past landmarks that include Trafalgar Square, Big Ben and the Shard) before finally arriving at the Olympic Park and delivering the excited passengers.

The advert supported online by a Facebook page which lets consumers put in their postcode to see the airplane drive down their road. British Airways are also promoting the message through the Twitter hashtag #HomeAdvantage.

The spot was produced by Bartle Bogle Hegarty and directed by Michael Geoghegan through Partizan.

See more about the making of the ad here:

Copyright ©2000-2020 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy