AT&T ‘Facebook team’ answers social questions to boost conversions

Digital marketing industry case study library


US telecoms giant AT&T used 20 representatives on Facebook to respond within 15 mins of any query / post. The effort also resulted in word of mouth and fans talking to each other by responding to posts, queries of other subscribers on the page. Customers whose problems are resolved via social media often come back to the page to thank AT&T. The Facebook page resulted in two times higher conversion rates compared to other online and offline marketing campaigns.

Facebook case study | Video case study

More on this case study…
Brand: AT&T | Sector: Telecom | Objective: build brand engagement | Format: Facebook page

Copyright ©2000-2020 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy