Design-centric online store Fab.com used Facebook to attract users and engage by pushing limited time offers to encourage people to opt into the social shopping experience. It displays a ‘facepile’ of friends during authentication to make the experience more relevant to each person, which increases conversion. Fab.com prompts people to use the most popular feature - Add to favorites - on their product pages to increase sharing and generate stories that appear in news feed and timeline on Facebook. Since launching with Open Graph in January, referral traffic from Facebook has doubled and membership has grown from 1.8 million to more than 3.2 million users.
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Brand: Fab| Sector: ecommerce | Objective: build brand engagement | Format: Facebook Page
