Flipboard uses Facebook logins to get 50% higher retention rate

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Online magazine content aggregator Flipboard used Facebook to increase distribution by letting users discover and share content in a visually beautiful magazine style. Flipboard integrated Facebook News Feed, Walls, Pages, Photo Albums, and Photos Tagged of You as sections within the Flipboard social magazine. They also added Page and Group search via the Graph API, to help users discover new sections to add to their Flipboard. This resulted in 50% higher retention for users who signed into Facebook compared to who didn’t. Also the majority of users who connected to Facebook spent about half their time in Flipboard on the Facebook section

Facebook case study | Flipboard

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Brand: Flipboard | Sector: Entertainment / Technology | Objective: build brand engagement | Format: Facebook Page


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