Mobile marketing case study: Reebok’s ‘Rondo’ integrated mobile campaign

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Reebok built a quick and dirty mobile marketing campaign based around the popularity of the Boston Celtics star player Rajon Rondo. In just 8 working days a mobile campaign was launched that reached a valuable target audience of potential Reebok consumers in this entertaining and engaging campaign. Building upon the catch-phrase “You got Rondo’d”, a mobile internet site was created along with supporting viral videos. These bite-sized bits of content prompted users to enter their mobile details to receive a custom ringtone and real-time information via their phones. This case study shows that even on a tight time-line and budget, a targeted mobile marketing campaign can deliver impactful results.

Reebok Rondo'd case study

Video case study

Reebok "You Got Rondo'd"

More on this Case study …
Brand: Reebok | Country: USA | | Sector: FMCG, Clothing, Sports | Format: Mobile

YouTube viral video content

You Got Rondo'd - Jojo White

Reebok commercial featuring former Celtics star,Jojo White. Using Rajan Rondo's (of the Celtics) name as a verb. (Assistant produced and stunt driven by Elias Miranda).

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