Music streaming service Spotify used Facebook to spread awareness about its latest releases via Facebook updates. Spotify used an app on Facebook to show which songs their friends have listened to recently through updates in the Facebook Ticker. It also allowed sharing music with their Facebook friends through the use of the service’s inbox. When music is discovered through friends, people are more likely to listen and to check out a wider variety of artists.
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Brand: Spotify | Sector: Entertainment | Objective: build brand awareness and increase user base | Format: Facebook Page
