Trip Advisor taps into Facebook for user reviews

Digital marketing industry case study library


Trip Advisor used Facebook to provide reviews and opinions that are directly relevant to a user’s searches. It uses Graph API, Open Graph, Like button, other Social Plugins and other public data from Facebook profiles to enhance and customize the travel data it already has to help users and share their experiences with their friends. Average user engagement increased 20%. Users connecting to TripAdvisor through Facebook were two times more likely to contribute content than non-Facebook connected users.

Facebook case study | Trip Advisor

More on this case study…
Brand: Trip Advisor | Sector: Travel | Objective: build brand engagement | Format: Facebook Page

Copyright ©2000-2020 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy